Before you decide on owning, building or designing a website for your business, there are some important things that need to be in place:
1. A goal
Before you start building a website, you need to clarify what you want your website to accomplish. If you are a lawyer or dentist, the goal will be to clearly communicate the services you offer and why people should come to you. If you are a hotel or tours and safari company, the goal is to get as many visitors as possible to make booking from the website. If you are a real estate company, the goal is to showcase the available properties and their prices to potential buyers.
2. Domain Name & Hosting Server
Simply put, a domain name is your website name e.g. mybusiness.com. This is the address internet users have to put in their web browsers before they can access your website.
Before purchasing a domain name for your business, think of names that are short, easy to remember, and easy to spell. Feel free to use any of the various domain name extensions available, such as .com, .co.ke, .ke, .net, .org, .biz, etc.
A domain name must be registered before it can be used. You also need to renew your domain name regularly.
To check if your business’ name is available, enter it into the domain search tool below, powered by Bluehost. If you are taken straight to the registration page, your name is available. If you’re notified the domain isn’t available, adjust the name to find one that isn’t taken.
Once you’ve chosen a domain, the next step is to decide where to host your website. A host is the service that actually stores your website and transmits it to online visitors.
3. Your Business Logo
A logo is a design used by organizations or individuals for identity. Your logo communicates ownership. It tells the world and potential customers who you are and/or the type of products or services that you offer.
4. Website Content
These are basically the words, high quality images & videos, files, etc. you want on your website. As simple as this seems, it is imperative to the outcome of your website design.
5. Digital Marketing Strategy
Building a website is only the first step to your online marketing success. The second step is to get visitors to your website and convert them into real customers. No one will buy your products or read your content without being able to find your website first. Here you need a good digital marketing strategy.